In September 2023, GibbonBlack participated in the Alternative Market held in Chengdu as one of the brand participants. We represent the Leather and Rubber fetish, BDSM subculture and niche players. 

Alternative Market, also known as the Deeperjoy Market, is a unique cultural marketplace in China that provides a platform for niche communities, independent designers, and underground artists. Established in November 2018 in Beijing, the market has rapidly gained popularity among enthusiasts of subcultures such as BDSM, punk, goth, cyberpunk, latex, leather, and other alternative lifestyles.

Unlike traditional flea markets, Alternative Market is not just about shopping—it’s an immersive experience where attendees can explore rare and unconventional products, connect with like-minded individuals, and participate in interactive workshops or live performances. The event regularly features vendors selling handmade accessories, fetish gear, alternative fashion, art pieces, and customized leather or rubber products.

Over the past few years, Alternative Market has expanded beyond Beijing, holding successful events in cities like Shanghai, Guangzhou, and Chengdu. The growing demand for tickets has made it a highly sought-after event, with some editions selling out within minutes. Its popularity reflects the rising acceptance of alternative cultures in China and the increasing need for safe spaces where people can express their identities freely.

As Alternative Market continues to evolve, it remains a beacon of creativity and inclusivity, giving alternative communities in China a place to gather, share, and celebrate their unique lifestyles. Whether you’re a seasoned enthusiast or simply curious, Alternative Market offers an unforgettable experience that blends fashion, art, and subculture in an extraordinary way.